I heard you’re looking for a Clean Colour option?
Are you a salon owner?
You began your journey to stand out—you don’t have to blend in with the rest.
Take the first step towards standing out.
Clean Colour, Clean Haircare, I see that word Clean everywhere.
Understanding the term “Clean” in the context of your purchase is essential, whether you’re searching for Clean Colour or Clean Haircare. Different brands interpret and apply this term differently, which can significantly impact your product choices.
While some brands define “Clean” as being Vegan or cruelty-free, at DNA Organics, we uphold a more rigorous standard. For us, Clean embodies a comprehensive ethos that goes beyond these attributes.
In fact, every single product in our range adheres to three core principles:
Vegan, Cruelty-free, and Paraben-free.
These principles serve as the foundation of our commitment to providing a better option for you.
So, what does “Clean” actually mean to us at DNA Organics?
We apply the label “Clean” only when we can ensure the absence of certain ingredients that may be harmful to some people if used, including PPD, Ammonia, Resorcinol, Paraben, SLS/SLES, Persulphates, Silicones, PEGs, Phthalates, DEA, and, most importantly, MIT.
Presently, our Hair Colour ranges—DNA Zero Creme, DNA Shade Oils, and DNA Vivid—are proudly labeled as “Clean” or Clean Colour.
It’s important to note: the lack of a solid, standardised definition for “Clean” in the cosmetics industry makes it challenging to obtain clear and honest information about products.
This ambiguity is exacerbated by unethical brands that exploit confusion and fear for their gain.
At DNA Organics, we operate with integrity, sticking only to the facts. Our products speak for themselves, as does our history.
We hope our clear and honest approach helps you navigate through the abundance of information available.
The Clean Colour choice can only be made by you.
If you disagree with our interpretation of the term “Clean,” that’s okay; we respect your opinion.
Feel free to share your views with us via email. While we may not always respond immediately, rest assured, we value your input. However, we would be saddened if misinformation were to deter you from using our exceptional products.
In the professional realm of hair colouring and hair care, DNA Organics stands unmatched.
We are confident that a side-by-side, ingredient-for-ingredient comparison with any competitor in our space would highlight the superiority of our products.