FAQ

Your safety is our No.1 Priority!

 

Thats why DNA Organics never ever sell hair dyes/colour directly to the public consumer unless they are directed to in writing by that persons Qualified and Trained hairdresser/hair colourist, who confirms they will be applying the colour for the customer.

 

There is no other supplier anywhere in the world that is Authorised to sell DNA Organics brands. FULL STOP.
Genuine, non-counterfeit DNA Organics Colours can only be purchased directly from us, the brand.

 

If you see it for sale, anywhere let us know.
Please do not purchase it as we will NOT be able to guarantee that:
(a) It is fresh stock.
(b) It is not a fake or counterfeit.
(c) It is not out of date and dangerous to use.
(d) It is not stolen goods.
(e) That is works as designed.

 

IF YOU HAVE PURCHASED A DNA HAIR COLOUR/DYE. STOP. DO NOT USE IT. CHECK FIRST.

 

  1. Was it purchased direct from the brand?? DNA Organics Hair colours should only ever be purchased directly from the brand. No other reseller is authorised to sell.
  2. Was it applied by qualified hairdresser?? DNA Organics Hair colours should only ever be applied by a Qualified and Trained hairdresser/hair colourist.If you have purchased a DNA Organics or DNA Branded hair dye/colour it may be that it is a fake or counterfeit product. Don’t panic, please contact us immediately for advice on how to proceed.

Integrity before profit, every single day.
” The Salons that choose to partner with DNA Organics can trust us to safeguard their business and professional reputation. By keeping our brand exclusive and not selling to wholesalers or
large online retailers, we prioritize supporting our salon partners and their salons success.” – our CEO

 


There is no other supplier anywhere in the world that is Authorised to sell DNA Organics brands. FULL STOP.
They can only be purchased directly from us, the brand.

 

If you see it for sale, anywhere else let us know.
Please do not purchase it as we will NOT be able to guarantee that:
(a) It is fresh stock.
(b) It is not a fake or counterfeit.

(c) It is not out of date and dangerous to use.
(d) It is not stolen stollen goods.
(e) That is works as designed.


IF YOU HAVE PURCHASED A DNA HAIR COLOUR/DYE. STOP. DO NOT USE IT. CHECK FIRST.

  1. Was it purchased direct from the brand?? DNA Organics Hair colours should only ever be purchased directly from the brand. No other reseller is authorised to sell.
  2. Was it applied by qualified hairdresser?? DNA Organics Hair colours should only ever be applied by a Qualified and Trained hairdresser/hair colourist. 

    If you have purchased a DNA Organics or DNA Branded hair dye/colour it may be s a fake or counterfeit product. Don’t panic, please contact us immediately for advice on how to proceed.

It is not possible to guarantee that you will not experience an allergic reaction whilst using any products and especially whilst colouring your hair. Many people can and in fact do develop a sensitivity to a variety of different ingredients and foods over time without notice.

Avoid Dangerous claims like these.
Any brand guaranteeing a reaction-free experience whilst colouring your hair is careless and unethical.
A Professional and serious brand should never make claims that their products guarantee a reaction free experience whilst using any products and especially whilst colouring your hair.
It is dangerous to make such a claim.
For example; some people have an allergy to water, this allergy is called (aquagenic urticaria), which causes hives when the skin comes in contact with water.
In our opinion any brand guaranteeing a reaction free experience is dangerous and reckless and should be avoided.

Performing this test before every application is at best an indicator only, but can not guarantee an allergic free experience.
There is always a risk of an allergy and that risk must be assessed and undertaken by the customer.
No one and no brand should guarantee an allergic free experience whilst using any hair products and especially whilst you are colouring your hair.

DNA Organics Hair colours should only ever be applied by a Qualified and Trained hairdresser/hair colourist.
If you have purchased a DNA Organics or DNA Branded hair dye/colour it is likely that it is a fake or counterfiet product.

DNA Organics never ever sell hair dyes/colour directly to the public consumer unless they are directed to in writing by that persons Qualified and Trained hairdresser/hair colourist, who confirms they will be applying the colour for the customer.
Please contact us immediately for help if you have purchased a DNA Hair dye/colour and you are not a qualified or trained Hair colourist.

About the 48 patch test.
Your hairdresser will usually gladly perform this service for you,
They will explain this process for you, however, In summary,
They will place a small amount of a mixture of the product on the inside of your elbow and let it dry and do not wash it for 48 hours.
Next, if there has been no swelling, rashes, or itchiness during this period, you should be able to proceed to the application of the product.
You must inform your hair professional if you have had any allergic reactions to hair colouring products in the past.
It may mean that you will not be able to use our products at all.
You should not use this product if you have a damaged scalp, rashes, open sores, newly healed wounds or an extremely sensitive skin issue;
in these cases it is important to consult your medical professional prior to colouring your hair.

Happy colouring and please enjoy one of the most beautiful and loved hair colours in the world.

Yes, definitely. We recommend performing this test before every application, even if you have previously used this product without a reaction.

DNA Organics Hair colours should only ever be applied by a qualified and trained hair colourist.

DNA ORGANICS NEVER EVER SELL HAIR COLOUR TO THE PUBLIC.
If you have purchased a DNA Organics or DNA Branded hair dye/colour it may be a fake or counterfeit product.
Don’t panic, please contact us immediately for advice on how to proceed.

Please contact us immediately for help if you have purchased a DNA Hair dye/colour and you are not a qualified and trained hair colourist.

If you have any reactions to a particular DNA Organics Product then please Stop using the product immediately.
Rinse out any product from your hair and skin thoroughly.
If the reaction is severe or unbearable please immediately contact your health professional for medical advice.

In future this product is not compatible with you, do not use this product again.

Many pregnant women choose to have DNA Luxury Organics ZERO Colour applied in the salon, with no issues at all, however, it remains the responsibility of each individual to choose to do so.
If you have a have a medical condition or are pregnant and have concerns before colouring your hair, then it is important to see your Doctor to ask if the ingredients in the product are suitable for you to use or not.

Safety or appropriate suitability of any product during medical treatments or pregnancy is highly dependent on each individual situation and should only ever be assessed by your health professional who should know your needs.

When it comes to safety, a professional and serious brand should never make claims that their products are safer than others.
For many years, many people and hair professionals have chosen to use DNA Luxury Organics hair colour and haircare at home and in the salon, safely.
However, if you have a medical conditions or simply have concerns about the s
afety or appropriate suitability of any product for your individual situation then this should only ever be assessed by your health professional who should know your needs. It is your responsibly to seek this advice from your health professional before using any product.
We take your safety very seriously, if you are using our product/s or you are having our product/s used on you, the you or the person applying the product must follow all the safety directions closely.

Many factors determine the possibility of an allergic or other reactions to hair products and especially hair colouring products. These include but are not limited to your current state of health, your current internal toxic load, your current intake of medication, the existence of permanent make up and especially the existence of tattoos on the body, for example, these can all increase the possibility of reactions while colouring your hair.

One of the biggest false claims is “chemical free”. Everything contains chemicals, nature contains chemicals. Any brand claiming that their brand is chemical free is careless and unethical. For example water is a chemical; its proper chemical name is “Dihydrogen monoxide”. In our opinion you should avoid brands that make the false claim of “chemical free”.

Any brand claiming that their product contains absolutely no toxins is careless and unethical. There are Toxins in all things, some at acceptable levels and others at harmful levels.
For example, water contains toxins mostly at acceptable levels however, if those toxin levels were to reach excessive levels they can be very dangerous to humans.
In our opinion low toxin claims are acceptable, however, you should completely avoid any brand claiming their product is toxic free or contains no toxins.

PERFORMANCE

FAQ About the performance of our products.

We understand that not all hairdressers have extensive training in product formulation, which means they may not realise that a carefully formulated product with added organic ingredients can often outperform similar products laden with chemicals. Some manufacturers shy away from working with organic ingredients and essential oils, but not us.
Our brand, DNA Luxury Organics, has a longstanding reputation for luxury, reliability, and exceptional performance.In fact, DNA Luxury Organics has earned numerous industry awards in Australia, thanks to its outstanding performance that often surpasses even the most well-known non-organic focused brands on the market.
For instance, many skilled hair colourists achieve stunning results using our DNA ZERO Creme Colour and DNA Shade Oils product lines.If you’re interested in experiencing the excellence of DNA Luxury Organics firsthand, please don’t hesitate to reach out to us at hello@dnaorganics.com.au, and we’ll be happy to connect you with a DNA Organics Specialist near you.

Yes, 100% you can.
It’s actually super easy.
The main requirement from you is a total commitment to the ultimate care of your customer.
The rest we can help you with, and in no time you can become a DNA Organics Specialist, consulting thoroughly and achieving great results for your customers.

Yes, there are many hairdressers and stylist that are very well trained in using The DNA Luxury Organics Brand to deliver great results.
Drop us an email (at hello@dnaorganics.com.au) and we can direct you to a DNA Organics Specialist close to you.

 

It is our belief that DNA Luxury Organics will professionally outperform many brands on the market.
Not only are DNA Luxury Organics one of the most professionally awarded products in Australia but the hairdressers that use and rely on them are also successful and industry awarded in there own right.
DNA Luxury Organics is the No.1 choice for many professionals and in many of these cases the only one they chose.

DNA Luxury Organics ZERO Colour definitely has the ability to provide 100% full grey coverage when used by a trained specialist . It is used in many professional salons as their No.1 choice for professional hair colour.

That really depends on your lifestyle and the way you care for your hair colour. There are so many examples of different lifestyle choices that will affect the longevity of your hair colour, the list is endless.
The seasons, the activities you take part in, the way you care for your hair. Some examples that speed up hair colour fade are; high chemical take home hair care products, bad hair condition, swimming, outdoor work, outdoor sports, hot iron styling/blow-drying, chemical hair processing.

Depending on how quickly your hair grows, you should only need to colour your hair once every 4 weeks.

It is highly recommended that you follow your hair professionals advice closely as they are able to see, and touch your hair and evaluate properly.
The normal procedure is to wait at least 6 weeks for the henna to reasonably wash out before colouring your hair with any DNA Organics hair colour range, as you might have a reaction and/or not achieve any the desired colour result on your hair. For some hair, the wait time may be longer.

SAFETY

FAQ about Allergies and Sensitivities.

INGREDIENTS

FAQ About some of the ingredients in our products.

That is definitely misinformation. It is true that at the time of writing these FAQ’s that the world health organisation allows for a maximum use of 10% TDS in hair colouring formulas. This is in comparison to a maximum 4% PPD in hair colouring formulas. For example the maximum TDS that is in any DNA Luxury Organics ZERO Colour range is much less than half the maximum 10%. We only include from 1% up to 3.5% in any colour shade.

There is a lot of dangerous and unethical misinformation online regarding this ingredient. TDS is definitely a different ingredient with different traits. That is why it can be tolerated by more people. There is much reputable research proving TDS to be a milder alternative for people wishing to permanently colour their hair. Only real neutral and reputable research should be taken into account when deciding to choose a suitable alternative for you.

DNA Luxury Organics ZERO Colour uses (TDS) Toluene-2,5-diamine sulphate, which is proven to be a much milder ingredient and that can be tolerated by more than 50% of people that reacted to PPD as tested.

Phenylenediamine is a large family of ingredients. PPD (p-Phenylendiamine) is one of the many ingredients belonging to this family. Another ingredient that belongs to this family is Toluene-2,5-diamine sulphate (TDS), This is definitely a different ingredient to PPD. European cosmetic packaging law requires that the family name of Phenylenediamine is used.

Some people are sensitive to PPD (p-Phenylenediamine) in permanent hair dye. Some have been given professional medical advice to avoid PPD but would still like to colour their hair without using Henna and other non-professional methods. They require an alternative to colouring their hair.

DNA Luxury Organics ZERO Colour is marketed as a proper professional permanent change hair colouring product.
It is 100% Australian Owned, Australian designed and a proudly Australian brand.
To us here, the ZERO in DNA Luxury Organics ZERO Colour means,
No PPD, No Ammonia, No Resorcinol, No Parabens, No Persulfates, No Sls/Sles, No Silicones, No DEA, No Phthalates, No Pegs, No Animal Origins.
We feel thats a pretty clean start. Then, as a Luxury bonus, the majority of the ingredients list, “the INCI”, on every shade of colour in the range is a Certified Organic ingredient.
We truly believe there is NO EQUAL to DNA Luxury Organics ZERO Colour.

THE FEEL GOOD STUFF

FAQ About Animal testing, Products Claims, Vegan and Organics.

Other brands use the term “Clean” to mean Vegan or cruelty free;

Actually, for us, every product has to be Vegan + Cruelty free + Paraben free,
that is just our basic starting point at DNA ORGANICS .

 

It’s OK, But that’s NOT enough.

 

DNA Organics like to be very clear on what we mean when we use the term as part of the description for a particular product in our range.

So, what does the term “Clean” mean to us here at DNA Organics?

We use this term only when we can guarantee that we DO NOT add the ingredients PPD, AMMONIA, RESOCINOL, PARABEN, SLS/SLES, PERSULPHATES, SILICONES, PEGS, PHTHALATES and DEA to that product.
At the moment we use the term “clean” as part of the description for our Hair colour ranges called DNA Zero Colour and DNA Shade Oils and DNA Vivid.

IMPORTANT NOTE:
The fact that there is no set solid meaning or guideline to using the term “clean” when operating in the world of cosmetics manufacturing or marketing, makes getting clear and honest information about a product nearly impossible. Especially the minefield of online misinformation.
It’s made even worse by some brands who are very unethical in their behaviour when they purposely create confusion and fear to drive people to their “solution”.

We stick to only the facts. Nothing else. Our product speaks for itself. Our history speaks for itself.
And Hopefully our clear and honest truth helps you navigate the info minefield a little bit better.

If you disagree with what the word clean means to us, that’s ok, we respect your opinion.
It’s also ok to drop us an email to share your view about the subject, we might not always be able to reply right back but rest assured that we respect your opinion as we trust you respect ours too.

However, please know that we’d be very sad if “misinformation” was a reason for you to stop using our beautiful products.
We are and have always been super confident that, in the professional world of hair colouring and haircare products,
DNA Organics has no equal.
We are 100% confident that if you were to do a “side by side” or “ingredient for ingredient” comparison to any so called competitor in the same space,
you’d soon experience that, Nothing Compares!
We hope you get the chance to experience it too.

 

Actually no,
Although ‘Organics’ is part of our brand name and while the use of ‘Certified Organic Ingredients’ in our products align with our commitment to quality,
they are a small aspect of our brand.

Our true claim to fame lies in our commitment to luxury and excellence, crafting premium haircare solutions that deliver exceptional results.
The inclusion of organic ingredients is a natural extension of our values, highlighting our focus on sustainability where possible and superior quality.

We take pride in a long history of specialising in using a blend of certified organic oils in many of our luxurious fragrances for superior quality allowing discerning consumers like yourself to experience the luxury DNA Organics offers.

We hope you get the opportunity to feel the difference for yourself.

 

We would never claim to be totally Certified Organic.
We will leave these kinds of unethical and dangerous claims to other haircare brands.
In- fact it’s not possible to be a professional function hair brand and be certified organic at the same time, except for Henna, which isn’t suitable for professional salon use.

DNA Organics is a professional brand with professional function and performance.

It’s a known fact that we create award winning products, it’s also known that we use essential oils that many others avoid,
it’s our belief that by choosing to use “Certified Organic ingredients”, we are doing better for you, for ourselves and for the environment..
and we believe we do it better than anyone.

When we purchase a certified organic ingredient to use in our products, we make sure that we only purchase ingredients that are certified by ACO (Australian Certified Organic).

For example,
in an average tube of DNA Organics Hair Colour, there are roughly between 52 -54 ingredients, and 33 of those ingredients are purchased in Australia and Certified Organic by we believe to be one of the most respected Organic Certifiers in the world; ACO (Australian Certified Organic).
We only trust and use ingredients that are certified by this Certifier.

It smells better and feels better.

DNA Organics contain many Certified Organic ingredients.

For information on the different and varied certified organic ingredients we use in our product ranges and to rule out if you are allergic to any ingredient,
please visit our Ingredients glossary
Unlike some other countries, in Australia the packaging and labelling laws state that all manufacturers must state the full chemical name of all ingredients on the packaging.
As far as we know, the only chemical name exempt is water, which has one of the scariest chemical names (DHMO) or Dihydrogen monoxide (Hydrogen x 2 + Oxygen x 1 = H2O)
Another example is Certified Organic Fennel Seed Oil which has a chemical name of (Foeniculum Vulgare), doesn’t look the best but is an amazing oil to work with.

We never ever test any of our products on animals.
We always test our products in real salons on real people, after all we are all about professional results for humans, not animals.

Yes, we market ALL DNA Organics Products as vegan.
We do not use animal ingredients in these ranges.
We never test on animals.

WE ARE VEGAN!

HERITAGE . ETHICS . TRUST .

FAQ About the ownership, supply and services

DNA and all its sub brands including DNA Organics, DNA Luxury Organics and DNA Luxury Clean Colour are 100% Australian designed, formulated and controlled. We have absolutely no foreign “silent” investment in these brands. We are a boutique brand that is proudly 100% Australian family owned brand since conception. All pricing and product decisions are made here without any interference.

Unlike most brands on the market who outsource their Stock management and distribution,
we have full stock and full control of our stock in our OWN Sydney Warehouse using our OWN distribution team where we continuously rotate stock to make sure you receive the freshest stock available.

“Salons that partner with DNA Organics can trust us to safeguard their business and professional reputation. By keeping our brand exclusive and not selling to wholesalers or large online retailers, we prioritize supporting our salon partners and their salons success.” – our CEO

There is no other supplier anywhere in the world that is Authorised to sell DNA Organics brands. FULL STOP. They can only be purchased directly from us, the brand.
DNA Organics never ever sell hair dyes/colour directly to the public consumer unless they are directed to in writing by that persons Qualified and Trained hairdresser/hair colourist, who confirms they will be applying the colour for the customer.

If you see it for sale, anywhere let us know.
Please do not purchase it as we will NOT be able to guarantee that:
(a) It is fresh stock.
(b) It is not a fake or counterfeit.

(c) It is not out of date and dangerous to use.
(d) It is not stolen stollen goods.
(e) That is works as designed.


IF YOU HAVE PURCHASED A DNA HAIR COLOUR/DYE. STOP. DO NOT USE IT. CHECK FIRST.

 

  1. Was it purchased direct from the brand?? DNA Organics Hair colours should only ever be purchased directly from the brand. No other reseller is authorised to sell.
  2. Was it applied by qualified hairdresser?? DNA Organics Hair colours should only ever be applied by a Qualified and Trained hairdresser/hair colourist.If you have purchased a DNA Organics or DNA Branded hair dye/colour it is likely that it is a fake or counterfeit product.Please contact us immediately for advice on how to proceed.

Unfortunately we are legally not able to do so as we are not able to see or touch the hair.

Only a fully trained and licensed hair professional should give you specific hair advice, especially in the case of hair colouring, where the best in the business can confirm that it will usually be a multi service journey to achieve your results.
Anyone offering anything else is unethical and taking a massive risk with your hair.

Only a fully trained and accredited DNA Organics Specialist should be trusted with our products.
As of the 2024, The professional only part of our range can only be purchased directly from our warehouse, thus allowing us to make sure the salons using DNA Organics take full responsibility for learning how to use it properly.

However, If you have fell that your usual hair professional should be using DNA on you then, yes, your chosen hair professional may contact us for professional hair and hair colouring advice, so please allow a little extra time as we will need to verify their credentials before we are legally able to offer them advice.

Thank you in advance for your understanding and appreciating our dedication to ethics and protecting your hair and your health.

DNA Organics Colour Ranges are only available for use professional use and should never be used by anyone who is not a licensed experienced hairdresser/colourist.

There are many hair colourists who are trained to deliver great results using DNA Organics Colour, we call them a DNA Organics Specialist.
Drop us an email (at hello@dnaorganics.com.au) and we can direct you to a DNA Organics Specialist close to you.

Unfortunately we are not able to make calls to, or receive calls from consumers. All inquiries must be made via email or standard mail to P.O Box 7074, Mount Annan, NSW, 2567, Australia.

HAVE QUESTIONS?

Do you have any questions that were not clarified in our FAQ? Click below to send us your question, and our lovely support team will get to you as soon as possible.
PLEASE NOTE: Due to high demand we can only reply to questions not answered in the FAQ above.

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