Integrity
Why Salons First. Always.
Curated by experts. Priced with integrity.
At DNA Organics, we believe great haircare should never be guessed — it should be felt, understood, and personally prescribed.
That’s why we always recommend purchasing through an
approved DNA Organics Specialist Salon.
There, a trained professional can assess your hair in person, offer tailored advice, and guide you to the most suitable products for your needs — something no online store can replicate.
While we offer online access for convenience, the true DNA Organics experience begins in-salon.
And yes — pricing is always better in-salon, where value is matched with expertise.
We maintain strict pricing consistency across our authorised stockists. If you encounter DNA Organics products being sold significantly below standard pricing online, be cautious — they may be used, expired, diverted or counterfeit. Always check for salon authorisation.
For authenticity, integrity, and expert care — always choose an approved DNA Organics Specialist Salon.
DNA Organics Brand Integrity Policy
Because Luxury Deserves Safeguards.
1. Our Integrity Is Your Assurance
At DNA Organics, we don’t just create products — we cultivate experiences built on integrity. Every formula, every bottle, every scent is crafted with purpose and used by professionals who share our belief in meaningful, results-driven beauty.
Preserving the authentic DNA experience — from salon chair to bathroom shelf — is a promise we make to every stylist, every salon, and every customer who places their trust in us.
2. Authorised Sales Channels
DNA Organics products are exclusively sold through approved DNA Specialist Salons and selected trusted distributors. These professionals are trained in the DNA Organics range and are equipped to offer personalised consultation, ensuring you receive the right product for your hair’s needs — nothing more, nothing less.
Our online store exists for those who cannot access a local salon — but even then, we aim to connect you back to an authorised stylist wherever possible.
3. Unauthorised Online Resellers
Any person, store, or digital platform offering DNA Organics products outside our authorised network is doing so without endorsement, support, or training from DNA Organics. These listings may include:
Expired or opened product
Diverted or grey market goods
Counterfeit or tampered formulations
We strongly advise caution when purchasing DNA Organics from unverified sources, particularly at suspiciously discounted prices.
4. Product Liability & Responsibility
For the protection of our brand and our customers, DNA Organics assumes no responsibility for any product sold outside of our authorised channels.
Any party choosing to resell DNA Organics online without written authorisation accepts full responsibility for all product liability, insurance, legal risk, and customer service obligations associated with those sales. This includes but is not limited to adverse reactions, product complaints, and refund handling.
We reserve the right to take appropriate legal action in cases where the brand’s reputation, safety, or commercial integrity is compromised.
5. Why This Policy Exists
This isn’t about control. It’s about care.
DNA Organics was built on the belief that haircare should be clean, purposeful, luxurious, and human. Protecting the brand means protecting your hair, your health, and your experience — whether you’re behind the chair or at home in your bathroom.
It means making sure the product you receive hasn’t sat in a warehouse, hasn’t been diluted or substituted, and hasn’t been sold by someone who doesn’t know — or care — what’s inside the bottle.
6. Our Closing Promise
This policy isn’t just a boundary — it’s a reflection of who we are.
We don’t mass-market. We don’t cut corners. And we don’t compromise.
We believe that the stylist, the salon, and the individual behind the mirror all deserve authenticity, transparency, and protection. That’s the DNA difference.
Stock DNA Organics in your salon today.