Quit Washing Your Hard Earned Money Down The Drain!
The Scary Truth About Supermarket Shampoos
Did you know that once you wash your professionally coloured hair with supermarket shampoo, it reverses what you are paying your hairdresser to do?
Scary when you think of it like that right!
Using a supermarket shampoo is likely to fade your colour faster and can encourage brassiness. If professionals aren’t using supermarket products in their salons then there must be a reason why!

Invest in Quality, Invest in Great Hair Days
There’s no hiding that salon-professional shampoos are not light on the purse, however, you get what you pay for. When you invest in a salon-professional organic shampoo, you are purchasing a product that contains more active ingredients that will benefit your hair’s health.
DNA Luxury Organics provides salon-grade shampoos formulated to help prevent the deterioration of your hair’s health and assist in colour maintenance. Results and professional performance are the number one priority of salon-grade shampoos. You may be paying more for professional shampoos, however, your dollars will be going towards higher concentrations of premium quality ingredients.
What’s In Supermarket Shampoos That Make Them ‘Bad’?
Supermarket shampoos contain more sulphates and fillers, lacking the active ingredients needed to truly improve your hair’s health. Additionally, the media has conditioned us to believe that more bubbles in our shampoo mean we’re squeaky clean. However, this ‘clean’ hair feeling might actually be too clean and can compromise your hair and scalp health.
Initially, the hair will have an amazing cosmetic feel, however, over time causing build-up and potentially cause scalp issues such as a dry scalp and dandruff leaving the hair looking and feeling dull.

Luxury Results In Your Shower
DNA shampoos are sulphate and paraben-free. DNA Luxury Organics offers a range of salon and professional-grade shampoos that cater to your individual needs. At DNA, we value inclusivity and want everyone to experience the DNA Luxury feeling. As a result, there is a bottle (or two!) of shampoo that will suit everyone. So, contact us today to connect with our representatives, who can help you choose the best shampoo for you!
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